Digital Marketing Solutions
Digital marketing for B2B SMBs is less about social-media gimmicks and more about a clean lead-generation engine: a fast website, structured content, compliant lead capture, e-mail nurture, and measurable analytics.
Quick answer
- What it is
- Digital marketing for B2B SMBs is less about social-media gimmicks and more about a clean lead-generation engine: a fast website, structured content, compliant lead capture, e-mail nurture, and measurable analytics.
- What it covers
- Website · SEO · E-mail Marketing · Analytics
- How pricing is determined
- Based on the number of users and devices, server/location count and the agreed service scope. We produce a firm quote after a free preliminary assessment.
Website
Fast, accessible, SEO-ready — Astro, Next.js, or WordPress depending on fit.
SEO
On-page optimization, structured data, Google Search Console hygiene.
E-mail Marketing
KVKK + ETK compliant double-opt-in lead capture and nurture.
Analytics
GA4, Clarity, server-side events — consent-aware analytics.
What we build
- Corporate website — fast, accessible, SEO-ready. Astro for marketing sites, Next.js for app-style, WordPress when CMS is essential.
- SEO foundation — title/description hygiene, structured data (Organization, Service, FAQ, Article), sitemap, robots, hreflang for bilingual sites.
- Lead capture — forms with KVKK + ETK consent, double-opt-in for marketing, analytics events.
- Analytics — Google Analytics 4 + Microsoft Clarity, server-side events where useful, consent banner with category granularity.
- E-mail marketing — DMARC/DKIM/SPF aligned, sender reputation, list hygiene.
Frequently Asked Questions
We focus on the infrastructure (website, SEO, analytics, e-mail). For paid ads we partner with specialized agencies — better division of labor and clearer accountability.
For commercial e-mail marketing, ETK (Electronic Commerce Law) requires explicit opt-in (which is stricter than just KVKK). Lists must support unsubscribe in every message. IYS (İleti Yönetim Sistemi) registration is required for commercial senders.
We are technical first — clean website, fast performance, working analytics, KVKK posture. We do not run editorial campaigns. For brand strategy, copy, creative we hand off to specialist agencies and focus on infrastructure.
For pure marketing sites: Astro (very fast, low CMS overhead). For content-heavy with non-technical editors: WordPress (still solid). For app-like experiences: Next.js. The right choice depends on editorial workflow and performance targets.
How Xen Bilişim delivers Digital Marketing Solutions
- 1. Discovery: Stakeholder interviews, current-state inventory, compliance review and risk mapping; deliverable: written discovery report.
- 2. Plan: Target architecture, SKU/licence selection, migration plan and SLA scope documented; quote signed.
- 3. Implement: Phased rollout with pilot → full deployment; user training and runbook delivered; KVKK/ISO compliance evidence collected.
- 4. Operate: Continuous monitoring, quarterly health-checks, incident response and roadmap reviews — under MSP retainer or project-end transfer.
Typical end-to-end timeline: 4-6 weeks (varies by scope).